Promotion is one of the market mix elements, and a term
used frequently in marketing. The specification of five promotional mix
or promotional plan. These elements are personal selling, advertising,
sales promotion, direct marketing, and publicity.
A promotional mix specifies how much attention to pay to each of the
five subcategories, and how much money to budget for each. A promotional
plan can have a wide range of objectives, including: sales increases,
new product acceptance, creation of brand equity, positioning,
competitive retaliations, or creation of a corporate image.
Fundamentally, however there are three basic objectives of promotio..
Fundamentally, however there are three basic objectives of promotio.